By combining taste with music, we created a way to give people a long lasting, memorable experience using multiple senses. *Student work.
Phase 1: Announcing the concert
We’ll create a concert series called Music for Your Mouth that connects new gum flavors to popular bands in order to create a lasting impression between the gum flavor and that band.
Phase 2: New flavor and new packaging
Now we’ll focus on making brand new packaging that will match the album art, visually linking the flavor to the album.
Phase 3: Concert
Finally, we’ll put on a concert that will feature the bands, sponsored by Orbit. At the concert, we’ll give out Orbit gum to chew while they listen to the music to create a memorable connection between the music and the flavor of gum.
Copywriter: Chris Froelich
Art Director: Nathan Daniels