Cisco

Cisco is a fortune 500 tech brand with a mission to create a bridge between humans and technology. I worked on bringing that mission to life for over 3 years, pushing a complex tech brand to be more simple and human. I led designers, art directors, and other writers, helping them craft compelling content that aligns with Cisco's guidelines. I also worked closely with the global network to ensure that all copy and art direction within MRM global offices meets the brand's standards. Through my efforts, I have been able to drive the growth of Cisco's brand in the hearts and minds of our audience. 

Tokyo Olympics + NBC

Online content
There's a lot that Olympic athletes do to train for the Olympics. There's also a lot that NBC and Cisco do behind the scenes to bring the games to more people on more devices. In addition to showcasing the athletes, we also want to highlight the technology and production that happens behind the scenes. By revealing the innovation that goes into the games, we were able to give viewers a deeper appreciation of the effort and expertise that makes the Olympics possible.

Internet for the Future

Virtual event
Cisco reinvented the internet from the ground up. And we wanted to get the word out—celebrating the full scale, weight, and impact of this new technology. So we created a virtual event to tell the world about these groundbreaking innovations. We invited Cisco's top contributers, big name brand executives, and even hit film director, Michael Bay, to participate. We supassed our attendance goal by 512%, resulting in over 40,000 inspired viewers.

Cisco made the internet possible. Now they’re taking it into the future.

Paris Olympics

Digital film
Paris has long been known as the City of Light, a name it has earned for its rich cultural heritage and its reputation as a beacon of progress and innovation. Cisco's partnership with the city will help to shine a light on Paris's cultural riches and the spectacle of the Olympic games, bringing them to viewers around the world. This was an incredible opportunity to showcase how Cisco and Paris could celebrate the magic of the Olympics together. 

Cisco | Sustainability

Packaging
In an effort to reduce our environmental impact and use less packaging materials, we have introduced eco-friendly box labels for our products. These labels allow customers to easily see that, even if the packaging has a few scratches, the products inside are still in pristine condition and can be used without any issues. This initiative is part of Cisco's ongoing commitment to sustainability, and its aim to provide customers products that are both high-quality and environmentally friendly.