BMW

The long-awaited M3 Touring was raved about by passionate petrolheads long before it was even designed. So, we created a film that celebrates their passion and dedication with a tagline I wrote, "driven by obsession." The film showcases the extreme lengths that these fans are willing to go to for their beloved M3 Touring.

The fans loved the film, with over 300k views and 9.5k likes on Youtube alone. And to show you just how obsessed they were, here are some of my favorite comments.