Cisco | Michael Bay

Hit film director, Michael Bay is kind of obsessed with Cisco technology. Okay, he's really obsessed. It allows him to have a pretty amazing studio setup right in his house where he can edit in real time with his teams across the globe. He reached out to Cisco and gave us two hours of his time in exchange for a whole lot of Cisco products. Which was great, because it was the perfect time for our new campaign launch, Internet for the Future. A campaign that proved that with Cisco technology, you can acheive the impossible — like huge on-screen explosions. With just a week's notice, we wrote a script and interview questions, flew to his place, and shot it.